Bookmark and Share January 10, 2011 - Dave Mulder

Splitting open a Snickers candy bar

The Snickers brand is owned by Mars, the candy behemoth also behind Twix, M&Ms, and Milky Way.

Snickers isn’t exactly struggling, but the chocolate candy bar market is facing general competition from other snack food entrants. Beef jerky, peanuts, energy bars … they all want more space on your local convenience store’s rack. Recent advertisements for Snickers are trying to reverse this trend, playing up the attributes of chewy candy bars.

Ingredients in Snickers candy bar

Milk Chocolate (Sugar, Cocoa Butter, Chocolate, Skim Milk, Lactose, Milkfat, Soy Lecithin, Artificial Flavor), Peanuts, Corn Syrup, Milkfat, Skim Milk, Vegetable Oil (Partially Hydrogenated Soybean and/or Hydrogenated Palm Kernel Oil), Salt, Lactose, Egg Whites, Chocolate, Artificial Flavor.

The artificial flavor in milk chocolate is almost certainly vanillin. It’s used in all cheap milk chocolate as a replacement for vanilla. That leaves one other unknown artificial flavor — my guess is something caramel or malty.

This list is not as bad as you’d think. It’s a trend I’m noticing as I put a spotlight on the ingredients in gas station snacks

Internal photo of a Snickers candy bar

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