Bookmark and Share May 9, 2010 - Dave Mulder

Consumer backlash signals death of high fructose corn syrup

Just a few years ago, no one would have predicted the demise of high fructose corn syrup. HFCS was (and continues to be) well entrenched in America’s food production system. It’s in everything, from soda and juice to crackers and ketchup. Entire manufacturing plants have been constructed around the input of HFCS as a cheap ingredient to add value.

And then food activists began to make noise.

And then the backlash hit mainstream public opinion.

You knew things were looking bad for the Corn Refiners Association when they  aired television commercials designed to dissuade rising negative opinion.

It was just a matter of time until food manufacturers started reformulating their ingredients. By switching back to the cane stuff, they can trumpet their newly-found lack of HFCS (though few are, because it puts a bad spin on the rest of their HFCS-inclusive products).

Indeed, consumer demand is driving companies to quietly or overtly make the shift away from HFCS. Hunt’s ketchup, Wheat Thins, and Gatorade are just a few of the products you’ll start seeing with sugar. More will follow.

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