Posts tagged with perdue

Shield for USDA process verified

Examining Perdue’s ‘better chicken’ claim

Published on: June 28, 2011 at 12 pm

Recently, Perdue launched a new marketing campaign: “We believe in a better chicken.” The slogan implies that Perdue gives its birds a better quality of life than competitors.

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What’s in that ‘natural’ chicken you’re eating?

Published on: August 2, 2010 at 9 am

What exactly makes this chicken natural? And would you mind showing me some chicken that’s not?

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