When consumers started asking for organic grocery options, big retail stores like Walmart obliged and began providing it. The reason is simple market logic: If your customers want something, you better have it or risk losing business to a competitor.

In the United States, food producers must receive certification before they can go about adding ‘organic’ to their label. This is disadvantageous to small (independent) farms, as the process costs more than the label will bring back in revenue.

Supermarket shelves are stocked with inexpensive grocery items. Unfortunately, the industrial agricultural system behind low prices is lubricated with oil and unsustainable.